News RSS



Beach Day Essentials: Fall Edition

Life’s Rad in Southern California during Fall, mostly because we don’t have to endure extreme cold weather conditions and the beach is always calling our name. Although we never have to pull out our heavy snow jackets and snow boots, we still get slightly cooler weather and wind gusts that require a few extra layers to go about doing our favorite things like sitting on the shore and watching the sun rise in the morning or the sun set in the evening. And beach bonfires are a definite must in Autumn! If you’re looking forward to enjoying the beach with your vibe tribe this season, there’s a few essentials you definitely won’t want to forget to add to your list....

Continue reading



Hoodie SZN Is Calling

Is that a breeze we feel sweeping over Southern California? It totally is! October is here and we’re starting to see pumpkin patches pop up left and right. We’re going to miss the hot summer days at the beach, but we’ve really been waiting to be swept up by chilly autumn days where we can bring out our flannels, our beanies and most importantly our HOODIES!  That’s right, it’s #hoodieszn and Life’s Rad has you covered with hoodies that’ll keep you warm while keeping your Rad style in tact. Check out our curated hoodie selection for you to rock this fall season!   DUDES: Sierra Hoody Life's Rad in Carlsbad Longboard Zip Hoodie Rad Backside Surfer HoodieLogo Jersey Hoodie Dudettes:...

Continue reading



5 of The Raddest Skate Parks in SD

As San Diego is starting to cool down, you may not want to spend your days riding the waves in the cold ocean water. So, why not skate instead?! If you’re looking for a place to shred, grab your buddies and head to one of these awesome skate parks that San Diego has to offer! Don’t forget your safety gear :)  1. Carmel Valley State Park Opened in 2008, the Carmel Valley State Park features a 13,500-square-foot facility with a challenge course, cast in place concrete bowl, as well as as railings, stairs, banks and ledges. Perfect for those who like to skate all day, the park is equipped with night lighting allowing it to stay open after the sun...

Continue reading



The Surf Movement | Part II

It is no secret that the sport of surfing is both a female and male professional sport and there are equally as influential female surf athletes as there are males. Right!? Right! As overdue as this may be, there has been a HUGE shift in surf that was sparked on September 5th of this year by the World Surf League when they declared that as of 2019 all World Surf League controlled events will offer equal prize money to both female and male athletes. Photo via www.carissamoore.com “Today is a very proud day for me,” six-time world champion surfer Stephanie Gilmore wrote in an op-ed for The Players Tribune regarding WSL’s PR Release. Stephanie Gilmore is one amongst many other female surf athletes...

Continue reading



The Surf Movement | Part One

Isn’t is crazy to think about how we’re living through history as we speak? There’s a lot going on in the world, but let’s talk about the world of Surf and the movement we’re living through. The Surf Movement. Life's Rad is based out of San Diego, California and San Diego just so happens to be our country’s mecca of surfing and people from all around the world come to enjoy our beaches and shred the coastal waves. That realization really came to a head when surfing was declared as the official state sport of California by Governor Brown this year! We couldn’t believe that the sport we know and love and have grown up with had received such an...

Continue reading


LIFE’S RAD® and LIFE IS RAD® are registered trademarks. Any use or form of is prohibited.