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Hoodie SZN Is Calling

Is that a breeze we feel sweeping over Southern California? It totally is! October is here and we’re starting to see pumpkin patches pop up left and right. We’re going to miss the hot summer days at the beach, but we’ve really been waiting to be swept up by chilly autumn days where we can bring out our flannels, our beanies and most importantly our HOODIES!  That’s right, it’s #hoodieszn and Life’s Rad has you covered with hoodies that’ll keep you warm while keeping your Rad style in tact. Check out our curated hoodie selection for you to rock this fall season!   DUDES: Sierra Hoody Life's Rad in Carlsbad Longboard Zip Hoodie Rad Backside Surfer HoodieLogo Jersey Hoodie Dudettes:...

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The Surf Movement | Part II

It is no secret that the sport of surfing is both a female and male professional sport and there are equally as influential female surf athletes as there are males. Right!? Right! As overdue as this may be, there has been a HUGE shift in surf that was sparked on September 5th of this year by the World Surf League when they declared that as of 2019 all World Surf League controlled events will offer equal prize money to both female and male athletes. Photo via www.carissamoore.com “Today is a very proud day for me,” six-time world champion surfer Stephanie Gilmore wrote in an op-ed for The Players Tribune regarding WSL’s PR Release. Stephanie Gilmore is one amongst many other female surf athletes...

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The Surf Movement | Part One

Isn’t is crazy to think about how we’re living through history as we speak? There’s a lot going on in the world, but let’s talk about the world of Surf and the movement we’re living through. The Surf Movement. Life's Rad is based out of San Diego, California and San Diego just so happens to be our country’s mecca of surfing and people from all around the world come to enjoy our beaches and shred the coastal waves. That realization really came to a head when surfing was declared as the official state sport of California by Governor Brown this year! We couldn’t believe that the sport we know and love and have grown up with had received such an...

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Life is Rad at the Supergirl Pro

There’s nothing like an early morning at the seaside, the foamy froth of the water as you paddle out, and the cheers of the crowd! At Life’s Rad, we were founded on the coast -- in 2003 in Carlsbad by Nancy and Joey Carrillo, to be specific! — and as beach-goers ourselves, we have always loved supporting our local surf competitions... and there are none like the Supergirl Pro! 

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#LifesRadStyle: Athlete Apparel for Competition Season

We knooooow we just did some style boards, but with the Supergirl Pro just around the corner, we are totally digging on all of the athlete style we've been seeing in our hometown and we thought... why not share some of the fabulous looks we'd personally put together with Life's Rad gear in this athletic season? #LifesRadStyle all the way, are we right??? What do you think of these babe and bro styles we've put together for you below? Which one would you rock?

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