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The Surf Movement | Part One

Isn’t is crazy to think about how we’re living through history as we speak? There’s a lot going on in the world, but let’s talk about the world of Surf and the movement we’re living through. The Surf Movement. Life's Rad is based out of San Diego, California and San Diego just so happens to be our country’s mecca of surfing and people from all around the world come to enjoy our beaches and shred the coastal waves. That realization really came to a head when surfing was declared as the official state sport of California by Governor Brown this year! We couldn’t believe that the sport we know and love and have grown up with had received such an...

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Bug-out to the Beach with Life's Rad!

The weather is getting warmer and the sun is out longer - perfect weekend and vacation weather! Sadly, most of us don’t have summer breaks anymore and the weekends can feel short and far apart. Having a bug-out bag handy is great when you just need to break away and recoup! Whether you’ve had a long day at work, you’ve been pent up inside for too long, or have the spontaneous urge to stick your toes in the sand, having a bug-out bag ready can be a lifesaver! It has all your essentials packed and ready to go in one convenient place; just throw it in the back of your car and you’ll always be beach-ready. Read on to hear what...

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Life's Rad Style: May Edition!

Friends, we absolutely can't get enough of running into you on the slopes and beaches wearing your Life's Rad gear! We have the best community in the world and it totally shows! It's with you in mind that we've added in our newest addition to the Life's Rad blog line-up... the #LifesRadStyle series! Knowing that you'll be out in full force this weekend sporting your Life's Rad gear, we couldn't resist pulling together some of our favorite looks to launch the three-day Memorial Day weekend! So, whether you're hitting the Oceanside Pier or will be down BBQing by the bay, check out some of these fab looks that we know you'll love, featuring some of our all-time fave Life's Rad pieces!

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