News — news RSS



The Surf Movement | Part II

It is no secret that the sport of surfing is both a female and male professional sport and there are equally as influential female surf athletes as there are males. Right!? Right! As overdue as this may be, there has been a HUGE shift in surf that was sparked on September 5th of this year by the World Surf League when they declared that as of 2019 all World Surf League controlled events will offer equal prize money to both female and male athletes. Photo via www.carissamoore.com “Today is a very proud day for me,” six-time world champion surfer Stephanie Gilmore wrote in an op-ed for The Players Tribune regarding WSL’s PR Release. Stephanie Gilmore is one amongst many other female surf athletes...

Continue reading



Road Trips to Take This Summer

Are you craving an adventure this summer? Whether you’re travelling solo, with your partner or in a group, we’ve put together a few spots along the coast of California that are sure to make some super awesome memories! So, pack a bag and let’s hit the road!    Before we get started, make sure you pack the essentials so your trip goes off without a hitch. Here’s a small checklist, but bring anything you think will be necessary. Sleeping bag, tent, blankets, etc. if camping. Extra set of clothes Snacks/food Water Batteries & chargers Cash & coins Polaroid (to capture moments) Life’s Rad hats A playlist LA JOLLA COVES photo via coastalliving.com      Let's start in San Diego County, La...

Continue reading



Life is Rad at the Supergirl Pro

There’s nothing like an early morning at the seaside, the foamy froth of the water as you paddle out, and the cheers of the crowd! At Life’s Rad, we were founded on the coast -- in 2003 in Carlsbad by Nancy and Joey Carrillo, to be specific! — and as beach-goers ourselves, we have always loved supporting our local surf competitions... and there are none like the Supergirl Pro! 

Continue reading



Hello, Summer - #LifesRadStyle July Edition

Hello summer and hello July! There's nothing hotter than this heat wave we've been having down here in SoCal... well, except for you rocking your Life's Rad gear through said heat wave! Your #LifesRadStyle is on point, guys and gals! Of course, one of our most exciting additions this year so far is the new Carlsbad design that we've created with our fabulous artist... and it comes in a variety of cuts + styles, so of COURSE we had to demo some of the fab ways that you can rock it! 

Continue reading



Bug-out to the Beach with Life's Rad!

The weather is getting warmer and the sun is out longer - perfect weekend and vacation weather! Sadly, most of us don’t have summer breaks anymore and the weekends can feel short and far apart. Having a bug-out bag handy is great when you just need to break away and recoup! Whether you’ve had a long day at work, you’ve been pent up inside for too long, or have the spontaneous urge to stick your toes in the sand, having a bug-out bag ready can be a lifesaver! It has all your essentials packed and ready to go in one convenient place; just throw it in the back of your car and you’ll always be beach-ready. Read on to hear what...

Continue reading


LIFE’S RAD® and LIFE IS RAD® are registered trademarks. Any use or form of is prohibited.