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The Surf Movement | Part One

Isn’t is crazy to think about how we’re living through history as we speak? There’s a lot going on in the world, but let’s talk about the world of Surf and the movement we’re living through. The Surf Movement. Life's Rad is based out of San Diego, California and San Diego just so happens to be our country’s mecca of surfing and people from all around the world come to enjoy our beaches and shred the coastal waves. That realization really came to a head when surfing was declared as the official state sport of California by Governor Brown this year! We couldn’t believe that the sport we know and love and have grown up with had received such an...

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Meet Our Life's Rad Pup: Pierre

Maybe you've seen him around on the beach or heard about him through the grapevine. But in the case that you haven't, meet the the raddest and most loving pup in all of San Diego and the official Life’s Rad pup: Pierre. Becoming Part of the Life’s Rad Family Pierre was meant to be the best present ever, as he was born on Christmas Day. We must have been really nice that year and Santa noticed! It was 2013 when Pierre became part of the Life’s Rad family and life has only been more rad ever since. Upon adoption, we thought diligently together about what name would suit this awesome poodle that just entered our lives. While there were plenty...

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Road Trips to Take This Summer

Are you craving an adventure this summer? Whether you’re travelling solo, with your partner or in a group, we’ve put together a few spots along the coast of California that are sure to make some super awesome memories! So, pack a bag and let’s hit the road!    Before we get started, make sure you pack the essentials so your trip goes off without a hitch. Here’s a small checklist, but bring anything you think will be necessary. Sleeping bag, tent, blankets, etc. if camping. Extra set of clothes Snacks/food Water Batteries & chargers Cash & coins Polaroid (to capture moments) Life’s Rad hats A playlist LA JOLLA COVES photo via coastalliving.com      Let's start in San Diego County, La...

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Life is Rad at the Supergirl Pro

There’s nothing like an early morning at the seaside, the foamy froth of the water as you paddle out, and the cheers of the crowd! At Life’s Rad, we were founded on the coast -- in 2003 in Carlsbad by Nancy and Joey Carrillo, to be specific! — and as beach-goers ourselves, we have always loved supporting our local surf competitions... and there are none like the Supergirl Pro! 

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Heading on a Grand Adventure - Life's Rad Style!

It’s summertime, and that means it’s the perfect weather to go explore! Whether you’ve only got time for a weekend staycation or you’re looking to immerse yourself in a new country, we’re here to inspire you to try something new. So, from Life’s Rad to you... we bring you the ultimate guide and inspiration for summer adventuring!

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