News — surfer apparel RSS



The Surf Movement | Part II

It is no secret that the sport of surfing is both a female and male professional sport and there are equally as influential female surf athletes as there are males. Right!? Right! As overdue as this may be, there has been a HUGE shift in surf that was sparked on September 5th of this year by the World Surf League when they declared that as of 2019 all World Surf League controlled events will offer equal prize money to both female and male athletes. Photo via www.carissamoore.com “Today is a very proud day for me,” six-time world champion surfer Stephanie Gilmore wrote in an op-ed for The Players Tribune regarding WSL’s PR Release. Stephanie Gilmore is one amongst many other female surf athletes...

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Back to School Style with Life's Rad

Ahh, the days of morning bells, busy hallways, 45 lbs of books in your backpack and (sometimes questionable) cafeteria food are upon us. Time to hit the books, kids! While our own school days are long behind us now, we can remember one of our favorite parts of school being the ability to express ourselves through our everyday looks. “School isn’t a fashion show!” We know, mom. But we can get A’s and B’s in cool clothes, too! There's nothing more simple and more stylish than a tee + jeans combo for your school-day wardrobe. It's the perfect option to make your before-school morning routine quick and easy, while serving serious statements down the hallway. Here's a few Life's Rad tees for both dudes...

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Tunes to Groove to

It’s summer-time and the livin’s easy! Our days are spent hanging at the beach getting barreled,  shredding the skate park to perfect our backside grab and of course, hanging with the one and only Life’s Rad pup, Pierre. But there’s one important factor that makes doing all of our favorite things ten times better and that factor is music! Music is a huge part of our world and without our favorite playlists on repeat, Life just wouldn’t be as Rad. Our playlists are mixed up with some of the classics, some vibe-worthy reggae and some of the latest and greatest jams that make us groove. We’ve decided to let you in on what’s currently coming out of our headphones. Check...

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